FUSIONEX has been selected as the technology partner for #MYCYBERSALE 2018 and will power up the platform by providing a comprehensive system for the nation’s largest online sale, which will take place from Sept 3 to 7 this year.
The annual #MYCYBERSALE event has been dubbed the biggest online sale in Malaysia and provides a multi-channel platform for Small Medium Enterprises (SMEs) and micro enterprises to offer alluring deals, amazing discounts and exclusive promotions for online shoppers to take advantage of.
This event also offers an opportunity for merchants in Malaysia to be seamlessly part of a fast-growing e-commerce community and ecosystem.
More than 600 merchants are expected to ship orders to China, United Arab Emirates, United States, and other countries in Europe and South East Asia.
The event is targeting to surpass RM50 million in export revenue as well as more than RM370 million in gross merchandise value (GMV).
#MYCYBERSALE 2018 is organised by the National ICT Association of Malaysia (Pikom) and supported by the Malaysia Digital Economy Corporation (MDEC).
Pikom and Fusionex have entered into a strategic partnership to bring exciting technology and a comprehensive platform to better serve the needs of industry players.
Pikom chairman Ganesh Kumar Bangah said: “This strategic partnership with Fusionex offers an improved back-end system to enable merchants to benefit from seamless marketplace transactions and a better reporting mechanism during #MYCYBERSALE. We would like to thank Fusionex for being part of this initiative.”
Earlier, Ganesh had shared that this year’s tag line for MyCybersale is “Shop until you drop!”.
Fusionex founder and group CEO Ivan Teh said: “We are delighted to be a part of this amazing #MYCYBERSALE team (championed by Pikom and supported by MDEC) and look forward to making this a resounding success (for the industry and community). We hope businesses will take full advantage of this inclusive, user-friendly digital platform and program, to expand their reach and market access.
“In today’s world, businesses (whether large corporations or SMEs) can no longer assume that customers will connect and purchase products the way they used to in the past. Today’s customers are savvy and always connected. If merchants are not engaging customers effectively via e-commerce (and via an omni-channel approach), then they’ll be losing out in this era. We hope that Fusionex’s technology platform via MyCybersale will give merchants a leg-up and opportunity to succeed in this space.” https://www.digitalnewsasia.com/digital-economy/fusionex-powers-technology-platform-mycybersale-2018
Dato’ Seri Ivan Teh stands on one of the three floors that Fusionex’s 60,000 sq ft R&D facility occupies at Plaza 33 in Petaling Jaya, putting on a demonstration of his company’s voice recognition software: “And… lights!” He snaps his fingers, and the elongated ceiling lights dim. One more snap, and the lights beam at full brightness upon his command. Another click of his fingers closer to a room featuring a life-size R2-D2 model (which lets out the occasional excited bleep), and a glass window – previously opaque – turns transparent.
It makes for an impressive, entertaining display of the sort of technological wizardry that Fusionex is capable of achieving but, really, it’s just the tip of a very substantial iceberg. From the time it was founded in 2005, Fusionex has made a name for itself in the global technology industry by specialising in analytics, big data, machine learning, artificial intelligence and, perhaps most importantly, its ability to make sense of vast amounts of structured and unstructured data for its clients. With an official net worth that currently stands at MYR1.2 billion, this is a company that – as Dato’ Teh explains – began with a badminton game and a dream of becoming a superhero.
Born and bred in Petaling Jaya, Dato’ Teh grew up as an academic all-rounder (it helped that his mother was a teacher) with an aptitude for mathematics, science and technology, as well as a love for art and drawing. “At a young age, what I really liked was innovation,” he recalls. “I began looking up to superheroes like Iron Man, Superman, and Batman when I was about eight or nine, so I’d draw them and imagine being a superhero too. It wasn’t their superpowers that I wished for, but I really wanted to solve problems and fight villains.
“As I got older, I understood that I couldn’t become a superhero in real life, but I still admired Iron Man for his innovation and creativity, where he could bring things like art and science together, the way I wanted to. That’s science technology.” This inevitably drew him towards a degree in computer science, which in itself became a springboard from which to enter the IT industry, propelling him towards managerial positions in multinational companies including Hewlett-Packard, Intel and Accenture.
“When I started working in these organisations, we’d be flooded with a tsunami of data and the problems that stemmed from it, like hospitals and medical centres, where I’d observe long queues and inefficiencies. I thought to myself, ‘What can I use or do using technology and a combination of skillsets to make life better, faster and more efficient? What can I do to change the world?’ These were eureka moments for me and, obviously, it’s important to have a vision – but how do you execute it?” It was only during a badminton game with some of his friends, who were in similar industries, that things began to get moving.
“At one of the sessions, we recognised there were a lot of problems across industries, where people were spending lots of money and yet waiting times at retail outlets, banks, telcos and airlines were bad. A few of us said: ‘There must be a better way of doing this – it can’t be all that bad. We have to be able to challenge the status quo and find a better way forward.’ We wanted to start things together, but many of my friends back then had their own careers and livelihoods to look after, and some of them were about to get married.
“I said: ‘It could be a big risk for you. Would it be something you want to do? Why don’t you let me try it for a couple of months and validate the idea that the demand is actually there? Once we’ve proven that there’s a market for what we’re offering and the business model really works, I’ll invite you to come on board.’ And that’s what I did.” It was – for a time – very much a one-man show, where Dato’ Teh had to do everything from coding software to searching for clients. No stranger to hard work (as a 10-year-old, at his father’s insistence, his school holidays were spent selling bedsheets at textile stores and pasar malams), he persevered.
“For a couple of months, I navigated the waters, finding ways to ensure our skills and ideas would be accepted in the market – which they weren’t, by the way. That was painful. People wanted a track record. But slowly, we started to gain traction and got our first few breakthroughs after six to nine months, thereby validating our model. Once we were more stable and had our first customers, I wanted Fusionex to grow and accelerate, and I couldn’t do that alone. That’s why most of the pioneering team – there were about five of us who started this – are still with us today as we continue to invite more people into the Fusionex family.”
WE COULD BE HEROES
The company’s seemingly light-hearted nickname for its workspace, the ‘Office of Superheroes’, appears to be half a vision of the future and half a teenage boy’s fantasy bedroom when you wander through it, for all the Marvel and DC Comics memorabilia in plain sight. There’s even a sizeable karaoke room with a professional sound system, in which Dato’ Teh shows that he’s not microphone-shy, either. (For the record, he does an excellent rendition of You Raise Me Up, and could give Ed Sheeran a run for his money, too.) But for all the office’s creature comforts, Fusionex’s team – which now consists of over 550 staff – works as hard as it plays.
“It’s an amalgamation of different types of ideas and technology, where villains are no longer beasts or monsters – they’re problems,” he says. “My parents taught me to understand how to bring things together and comprehend the real-world problems that people face. So, where you see poverty, difficulties in various situations, disasters or explosions, how do you use technology and innovation to overcome all of these problems? How do you manifest the qualities of a superhero in real life? That’s what we’re all about.” To illustrate the nature of Fusionex’s operations, he posits the company not just as a source of invention, but a sorter of information – an intelligent base that cuts through all things complex and incomprehensible.
“In any organisation, there are so many problems to pinpoint. In a manufacturing business, you want to ensure you minimise defects and downtime – some of these can have huge financial implications when there are quality issues or a whole batch of goods need to be returned. More severely, if you’re in a chemical plant and have a problem – say, you don’t detect a drastic increase in temperature – it can result in a hazardous explosion that could cause fatalities. What we do for our clients is identify their problems together with them, because we don’t know everything, so we have to operate in a consultative way.
“But we work with them in a diligent and very focused manner. Fusionex combines its technology with the expertise of our team to solve a client’s problems using data technology. We believe data is the new crude oil. It’s something that is extremely important, but will remain raw data unless we collect, store, process and analyse that data so that it becomes meaningful and insightful to our customers. It gives them foresight as to what they should do, based on what happened in the past, so they can plan better for the future. That’s what we do for our clients, all of whom come in different shapes and sizes, big and small.”
Gone are the days when Fusionex Founder Dato’ Teh would have to persuade potential clients to give Fusionex even a passing glance – although that may, in part, be due to a heavyweight replica of Thor’s hammer, Mjölnir, which resides in his office (“I don’t have to say much when I’ve got it in my hand,” he smiles). The company’s client roster now includes significant local and international clients such as Starwood, Ritz Carlton, Marriot, CIMB Group, American Airlines, Dell, Intel, Fedex, AEON and Malaysia Airlines, spanning a diverse variety of industries – all of them looking to Fusionex to give them the cutting-edge insights they need.
“Different industries will be different, but the crux of it is that data still resides across all industries, and when we take a look at it – as we draw parallels and compare one industry to another – while they’re adjacent, there are similarities as well,” he expounds. “From day one, our mantra was to solve problems. It wasn’t to go out there and sell a box or sell hardware – that doesn’t motivate me. We wouldn’t have been able to create new jobs or more ideation, which is what lies in Fusionex’s DNA – that fusion between business, technology and the excellence of the experience.” https://twitter.com/FusionexInt/status/1022431008618999808
KUALA LUMPUR, Malaysia–(BUSINESS WIRE)–Fusionex is lending its support to the Mobile Medical Wellness Awareness Outreach Program. Fusionex is a main partner and sponsor for the program, which aims to create awareness of high blood pressure, high cholesterol, and high sugar – the three highs. To educate patients and the public, a Mobile Medical Outreach van will be visiting schools, colleges, malls, and community centers from November.
Fusionex Supports Medical Outreach Program targeting 500,000 Malaysians
The van and program were launched by Rotary Club of Kuala Lumpur DiRaja president Datuk Seri Nelson Kwok who took his oath at the Club’s 91st installation recently. He explained that the National Health and Morbidity Survey showed 17.5% of those aged 18 and above have diabetes and almost half of the population, or about 9.6 million people, have high blood or high cholesterol levels.
“It is very worrying that more than half the population has diabetes and hypertension, and four out of five people with high blood cholesterol levels are unaware of their condition,” he said, adding that “we will be conducting awareness programs on preventing the Three Highs as well as providing free tests.”
In addition to the outreach program, they will organize an art competition in January targeting the younger generation in schools and colleges. The program aims to reach 50,000 and impact 500,000 Malaysians. The program is slated to be launched internationally next March with the participation of seven sister clubs.
Fusionex Founder and Group CEO Dato’ Seri Ivan Teh said, “We are delighted to be a part of this amazing outreach program led by the Rotary Club and look forward to making this a resounding success. We hope that the public will take full advantage of the education opportunities as well as free medical tests to improve the quality of life in their families and communities. We hope that with Fusionex’s support towards this noble Rotary Club-led initiative, Malaysians will be able to live healthier and better.” More info here: https://www.crunchbase.com/organization/fusionex
Ivan Teh and his firm Fusionex International, offer an usual and highly successful path in reaching the heights in the cumulative growth rate since its launch in 2006.
Selangor MY, Malaysia – July 10, 2018 /MarketersMedia/ —
Fusionex International and Fusionex founder are pleased to announce that the AIM-listed big data company began in 2006 with little more than the efforts and vision of Teh, and has achieved an astounding 1,000 percent cumulative growth rate in the ensuing years. Perhaps even more notable is the fact that Fusionex used no angel funding or venture capital sources. The only source of funding was cash from satisfied customers and clients. During the initial six months following the launch, Ivan typically put in eighteen-hour workdays to identify customer needs, as well as to build effective software platforms.
In a recent discussion with an interviewer, the Managing Director explained, “I was resolved to provide my customers a solution which could be easily utilized in order to make sense of their masses of data. It is easy to become confused when looking at the many big data options available. Most companies don’t want to do the work required, and may not have the necessary skill sets to do the job. This was my starting point.”
“If you have tried to do the work of solving complex problems while making the solutions easy to use, you will understand the difficulty of the task I set for myself. I did everything from preparing the templates to coding the software to completing documentation” he says. “The positive aspect of that experience was the intensity and challenge of the period. I never was bored.”
KUALA LUMPUR: Data technology provider Fusionex International is targeting over 10,000 local small medium enterprises (SMEs) to adopt on its e-store platform, Fusionex’s FOR YOU, in the first 12-month of its introduction.
Fusionex Founder and group chief executive officer Datuk Seri Ivan Teh said the consolidated marketplace and online platform allows seamless connectivity between merchants and customers.
Depending on the required features and size of business, customers can opt for monthly fee packages starting from as low as RM50.
“The Fusionex FOR YOU platform features online and e-commerce capability to monitor business transactions and market their products backed by our vast accessible audiences across all sectors such as financial services, trade, manufacturing and retail globally,” he told NST Business in an interview recently.
Teh said SMEs can also take advantage on the company’s digital marketing platform that comes with the ‘FOR YOU’ package.
“This online and mobile commerce solution makes it simple for merchants to kick start selling their products and services within 24 hours of registering with FOR YOU.
“This technology infrastructure enables SMEs to deliver superior online shopping experience to their customers as it is equipped with a user-friendly interface to suit the needs of all merchants and customers,” he added.
Fusionex specialises in analytics, big data, machine learning and artificial intelligence (AI), facilitating companies with technology-driven as well as data-driven platforms and information.
Teh said ‘FOR YOU’ has an entry-level option for SMEs to embrace technology-driven business operations, which not only help them scale up their domestic operations but also to widen up geographical and demographical business opportunities.
“We offer affordable rate and a free-trial period for selected services and businesses. We want to energise SME businesses’ ecosystem and ensure growth in their sales momentum,” he said.
Teh pointed out the technology is capable of helping businesses’ evaluate its weaknesses and strengthen it in a targeted market, which could boost up its business operation.
“We will help SMEs to embrace this digital transformational journey, optimising their brand presence via social media and through digital marketing channel as well as other e-commerce platform,” he said.
He said Fusionex is focused on business innovation leveraging on its vast big data analytics, artificial intelligence and blockchain capabilities that can help SMEs revolutionise business operations by making it more efficient and cost-effective.
“Our system through a long-term operation provides SME businesses runway to increase their revenue. SMEs generally want digital transformation to stay abreast, and this is one way that we can help to accelerate their businesses growth.
“Their feedback has been extremely positive, but some need more justification in terms of return on investment and skill-sets that are required for them to learn about this new technology,” he said.
Teh said the company expects younger participation, including startup companies, as it would be easier for this age group to adopt and adjust themselves in digital transformation.
“About 85 per cent of the country’s population aged below 60, while the remaining 15 per cent falls under the experienced group. This is a good transitional phase for the country’s business ecosystem based on the mixed population groups,” he said.
Teh said SMEs need to learn new technology and upgrade them with the right competitiveness as well as digitise its operations to maximise its productivity and sustainable business continuity.
Previously listed on London Stock Exchange, Teh said Fusionex may explore the possibility of listing the company back again.
However, he said it was still premature for the company announce its listing bourse destination.
KUALA LUMPUR, Malaysia, Dec. 10, 2014 /PRNewswire/ — Fusionex Managing Director Mr. Ivan Teh was honoured by winning the prestigious Ernst & Young (EY) Technology Entrepreneur of the Year Award at the recent 2014 EY Entrepreneur of the Year Gala dinner officiated by the Minister of International Trade and Industry, YB Dato’ Sri Mustapa Mohamed. Five hundred distinguished guests comprising entrepreneurs, corporate leaders, including EY’s Global Vice Chair for Strategic Growth Markets, Maria Pinelli, were present at the event.
Celebrating its 28th anniversary this year, the Ernst & Young Entrepreneurship Award (EOY) program has expanded to more than 145 cities and 60 countries worldwide. The program recognizes exceptional entrepreneurs that build a better working world for all. It honours those with the courage and passion to make their dreams a reality — to build something of lasting value that benefits everyone. Touted by many as the world’s most prestigious business accolade, it recognizes the most exceptional among a unique group of people.
Nominees were judged by an independent panel of judges comprising previous EOY winners and leading figures from the local business community based on a set of stringent globally-benchmarked criteria.
YB Dato’ Sri Mustapa Mohamed, Minister of International Trade and Industry said, “Since its inception, the EY Entrepreneur of the year programme has emerged as one of the most prestigious business awards for entrepreneurs. More significantly, as a global awards programme, it provides a platform for entrepreneurs to be showcased on the world’s stage. I wish to take this opportunity to congratulate all the nominees especially the winner of this year’s EY Entrepreneur of the year award.”
When asked to share his thoughts on his latest win, Mr. Teh commented, “I am humbled to receive this great honour. It’s certainly a privilege to be standing here amongst a stellar cast of remarkable top nominees for this award, all of whom have done incredibly well in their respective industries. I would like to thank EY for organising a magnificent event, as well as the distinguished judges for this amazing recognition.”
The National ICT Association of Malaysia (Pikom) has signed an MoU (memorandum of understanding) with big data analytics solution provider Fusionex for it to train local talents in the area of Big Data.
Fusionex will equip ICT professional with the right skills in line with the Government’s goal of achieving 20,000 data professionals by 2020, the organisation announced at the Pikom Leadership Summit 2017.
“We found there is a talent mismatch today as many graduates are not aware of what the industry is looking for today,” said Pikom chairman Chin Chee Seong.
“We are also working very closely with the Education Ministry and universities to design courses to align them with the demands of the tech industry.”
Fusionex managing director Datuk Seri Ivan Teh agrees, adding that many jobs of today will not be the jobs of tomorrow and the jobs of yesterday might not even exist in two or three years time.
“There is a real importance to align what the academia produces versus what the industry wants and that is an ongoing challenge and something we are really working hard to tackle now,” Teh said.
Among the skills that are in demand include data analytics and project management.
The industry body also inked an MoU with CyberSecurity Malaysia (CSM) to combat the recent rise of cyberthreats. It will give CSM access to security services and solutions from its members.
It also signed an MoUs with the Malaysian Association of Tour and Travel Agents (MATTA) to promote the adoption of digital platform in the travel industry.
Chin says that most SMEs (small and medium enterprises) in the travel industry have yet to embrace and reap the benefits of digitalisation.
Transport Minister Datuk Seri Liow Tiong Lai who officiated the event, said that with the partnership, travel and tour agents should take the opportunity to market their services online and this is a step in the right direction in embracing digital economy.
“These initiatives will certainly help in expanding opportunities for the SMEs in their respective sectors and we need to keep up and embrace change as there is a rapid convergence between the physical and digital world,” said Chin.
Local small and medium enterprises (SMEs) are urged to get onboard China’s biggest e-commerce platform, Alibaba Group Holdings Ltd, and take advantage of the newly launched Digital Free Trade Zone (DFTZ) to expand their business horizon abroad.
Minister of Transport Datuk Seri Liow Tiong Lai said via Alibaba, local SMEs could also be part of the Singles’ Day sale and promotion that is held every Nov 11.
For example, the China-based company recorded US$25 billion (RM102.88 billion) in sales during the last Singles’ Day sale, joined by as many as 60,000 international brands and merchants.
“As such, our SMEs must quickly get onboard the Alibaba platform so that we also can participate in the Singles’ Day sale next year. I am confident that it will be another sales record,” he said after launching the Ninth Pikom Leadership Summit in Kuala Lumpur yesterday.
He said that Malaysia’s e-commerce operator, Lazada, also experienced explosive growth in Malaysia and across the region, racking up RM96 million in sales via 6.5 million items ordered during the one day sales event.
On the Singles’ Day sale, Shopee has generated an increase in search interest by 71.4%, following by 11street (66.7%), Hermo (50%) and Zalora (25%).
“Based on the search interest on Nov 11, the five most popular e-commerce (platforms) in Malaysia are Lazada, Shopee, 11street, Zalora and Hermo,” Liow said.
The DFTZ that was launched early this month by Prime Minister Datuk Seri Mohd Najib Razak together with Alibaba founder Jack Ma, is expected to provide 1,972 Malaysian SMEs the opportunity to sell their products online.
Liow added that the DFTZ will position Malaysia as the regional e-fulfilment hub for Asean consumers.
He said the existence of phase 1 of the DFTZ facility should be fully capitalised by local players to deliver their products to the Chinese market.
“Cainiao Network (Technology Co Ltd) and Malaysia Airports Holdings Bhd will set up a 24ha e-fulfilment hub in phase 2 of DTFZ, slated to be operational by 2020,” he said.
The ministry has also targeted to increase air cargo volume in Kuala Lumpur International Airport up to three million tonnes by 2050, compared to the current 726,000 tonnes.
Meanwhile, at the launch, Liow also witnessed a tripartite memorandum of understanding (MoU) between Pikom (National ICT Association of Malaysia), CyberSecurity Malaysia and Fusionex Corp Sdn Bhd to enhance information and communications technology and data security.
Fusionex MD Datuk Seri Ivan Teh said the MoU would pave the way to accelerate the rate of big data analytics in Malaysia.
He said the MoU will see both parties working together to provide training in the area and encouraging the building of data skillsets within the workforce.
Fusionex awarded contract from Malaysia Airlines Berhad to provide a group-wide data management platform that will increase work efficiency and ease of communications within its group.
Kuala Lumpur – February 6, 2018 —
Fusionex, a multi-award-winning, leading software solutions provider specializing in Big Data Analytics (BDA), the Internet of Things (IoT), Artificial Intelligence, and Machine Learning, has been awarded a contract of significant value with Malaysia Airlines Berhad (“MAB”) to provide a group-wide data management platform that will increase work efficiency and ease of communications within its group.
MAB seeks to address the challenges encountered by its thousands of employees to work and communicate efficiently. With millions of travelers flying on MAB every month to almost 60 destinations, MAB requires a scalable platform to cope with the volume as well as complexity of data and information gathered, in MAB’s bid to better serve its customers and staff.
The platform will allow for collaboration within the company and also facilitates messaging and information sharing between employees. With all employees using the same platform, any communication, whether textual, imaging etc. would be accessible quickly and easily.
Apart from work purposes, the platform will allow employees to participate in leisure activities for an optimized work-life balance to be achieved. An enterprise social network feature will be deployed for employees to use as a social collaboration tool, in line with MAB’s objective to promote a strong and united corporate community.
Dato’ Seri Ivan Teh, Fusionex CEO, commented: “This initiative is applauded as it is targeted to bring Malaysia Airlines’ corporate performance to greater heights, as well as to foster closer communication among MAB employees. Coordinating thousands of employees with a huge amount of data across the globe is no small feat. This win showcases the vast potential for data management and data technology to empower a variety of sectors including aviation towards digital transformation, and we are delighted to be a part of this journey with Malaysia Airlines.”
Fusionex is an established multi-award winning data technology provider specializing in Analytics, Big Data, Machine Learning and Artificial Intelligence (AI). Its offerings are focused on helping clients unlock the value and derive insights from data. Fusionex is the largest Big Data Analytics company and market leader in ASEAN, bringing state-of-the-art, innovative and breakthrough data-driven solutions to its stable of clientele (including Fortune 500, FTSE companies, large conglomerates as well as a wide array of small and medium enterprises (SMEs)) that spans across the United States, Europe as well as Asia Pacific.
Fusionex has recently entered into a strategic partnership with Alibaba Cloud to drive digital transformation across the region.
The analytics solution, known as Fusionex GIANT, allows companies to have a holistic view of its business operations, understand trends, buyers behavior, and even predict outcomes.
April 10, 2018 —
FUSIONEX International Plc, a big data analytics solutions provider, believes that its new big data analytics solution can help the company to win more clients and gain market share.
The analytics solution, known as Fusionex GIANT, allows companies to have a holistic view of its business operations, understand trends, buyers behavior, and even predict outcomes. Unlike larger big data companies from the US or Europe, the company’s big data solutions are more user-friendly and easier to deploy.
“Our solutions may not be as powerful as some of our rivals’, but it has the features and characteristics that meets the needs of the chief executive officer, the chief information officer, and chief financial officer,” Fusionex founder Ivan Teh told Digital News Asia recently.
“Today, CEOs want a fast-to-deploy big data solutions, they can’t wait 18 months or more for the implementation. CIOs and CFOs want a solutions that are easy to manage, easy to use, and does not cost a lot to maintain.”
According to Teh, the new GIANT, dubbed the Fusionex GIANT 2017, is far more superior than the predecessor. He said that it is now able to make sense of trillions of data sets — making it a suitable tool for banks, stockbroking firms, hotel chains, manufacturers and others.
Like the previous version, the GIANT allows users to get key insights by just ‘drag-and-drop’. For example, dragging the company’s sales data and customers data could allow the company to find out which particular products are more popular among the young working adults.
“More importantly, the new GIANT allows user to get insights in the easiest way possible — by talking to it. The new GIANT comes with a natural language processing (NLP) capability that will perform various tasks. For example, you simply only need to tell it to show you sales number, or sales number based on region, and those data will be produced immediately,” said Teh.
“Gone are the days when you need days or weeks to generate a report.”
Penetrating the SMEs
The company also introduced its first big data analytics solutions catered to the small and medium enterprises (SMEs).
The product, dubbed ANT, is the “mini-version” of the GIANT. It has most of the features SMEs need when comes to making sense of their data.
“For a long time, the SME market has been underserved. It also has most of the features that SMEs are looking for.
Expecting strong response
In late 2016, Fusionex invited 10 companies to take part in the pilot run of the Fusionex GIANT 2017. From the 10 companies, 8 of them have already signed up for the solution.
“Our vision has always been to create innovative technology that meets the business needs of today’s market. Innovation drives growth and we strongly believe Fusionex GIANT 2017 is the answer to an IoT driven world that is in constant need of better, faster, cost optimised and commercially-feasible technology,” said Teh.
“Analytics can help bridge the gap between business and consumer needs and we are ready to assist our customers to stand above their competition.”
Name: Visithra Manikam
Organization: Pi PR Consultancy
Singapore, 28 June 2018 – Fusionex, a multi-award-winning data technology provider specializing in Big Data Analytics (BDA), the Internet of Things (IoT), Artificial Intelligence (AI), and Deep Learning has rolled out a data analytics solution for an institute of higher learning of high repute in Asia to elevate its market intelligence by accurately determining market demand.
An institution of higher learning that has educated students for over 30 years, the client currently has a student enrollment of more than 11,000 strong and offers courses in Accounting, Communications, Computer Science, Early Childhood Education, Economics, Engineering, Hospitality and Tourism, Law, and Psychology.
The data management solution involves capturing information from online interactions on the client’s web portal and other domains for analysis to accurately discern student interest, course relevance, potential roadblocks against enrolment, and other such acumen.
Fusionex revamped the client’s web portal, transforming it into an intelligent data gathering platform capable of tracking user data. Specifically the web portal could measure how each user uniquely interacts with it and produces insights from this data to form a true 360-degree view of each customer. It can also determine which pages failed to capture user interest, causing them to drop off from the web portal. Such insights paint a more comprehensive and precise picture regarding the fluctuating levels of interest throughout a customer’s journey as they browse through the client’s web portal.
By leveraging on such comprehensive data collection and cognitive computing capabilities, the client could also monitor patterns of visit to their web portal via social media platforms such as Facebook as well as from online ads, giving the client a better understanding of their sales conversion rates and return on advertising investment.
Furthermore, the data management solution allows for the monitoring of popular online job portals and peer web portals, granting a holistic overview of the market; enlightening the client concerning popular jobs, courses peer web portals are offering, and the shifting tides of supply and demand in the industry. Such insights can play a vital role in cluing the client as to what strategies and plans to adopt to attract prospective students.
Fusionex will be advancing the client’s online visibility and presence via Search Engine Optimization, Machine Learning, AI, and Search Engine Marketing techniques while simultaneously running the client’s solution on Fusionex Cloud, leveraging the storage flexibility and cost savings it provides.
Ivan Teh, Fusionex Founder & Group CEO, commented: “We are delighted to deploy this robust data management solution as we look forward to it generating powerful insights for the client. This will enable the client to create relevant targeted offerings for prospective students and for students to find the most suitable courses that match with their individual talents and interests.” https://www.crunchbase.com/organization/fusionex